UPROOT CULINARY
A retreat catering and wellness company in Northern California, that collaborates with local farmers and retreat hosts to provide wholesome, vibrant food, to inspire human connection and personal growth.
BRAND VOICE/PERSONALITY: Inviting, Calm, Passionate, Nurturing
SCOPE OF PROJECT:
Visual Identity, Brand Messaging, Copywriting, Custom Squarespace Website Design & SEO
INDUSTRY: Food & Beverage
OBJECTIVE
To create a visual identity that reflects Uproot’s focus on retreat catering, wellness & sustainable culinary practices.
COLOR PALETTE
DESIGN NOTES
We used an elegant font with flowy qualities signifying movement and growth to bring this down-to-earth brand to life. A delicate fork to communicate food and stylized leaves to represent the farmers and artisans she partners with, to craft these thoughtful meals.
KIND WORDS
Candice didn't just meet expectations; she exceeded them by miles. Her attention to detail and willingness to go the extra mile with edits and explanations were truly impressive. She delivered a stunning brand kit and took care of my website, SEO, business cards, and all future aesthetic materials for my business.
Working with Candice is not only productive but also a delight. Her warmth, creativity, and unwavering dedication shine through in everything she does. If you're looking for someone to elevate your brand and make the process enjoyable, look no further!"
- Ashley Anderson
Executive Chef & Owner of Uproot Culinary
